Joe has always had a deep love for food. Whether cooking in the kitchen or around the "braai" fire, he’s passionate about preparing meals for family and friends.

His career began in South Africa’s FMCG packaging industry, where he worked as a creative artworker. After moving to the Netherlands a decade ago, Joe transitioned into digital retouching at Twentyten, collaborating with photographers to create stunning food imagery that highlights the beauty of every dish. Over the years, he has further honed his craft, adding video editing to his skill set, and continues to bring food to life through both photography and film.